New Zealand Accounting software Xero was acknowledged as the platform of the year by the Internet Marketing Association (IMA) in its recently held IMPACT15 Conference and Awards event last 23-25 September 2015 at CityCenter in Las Vegas.
Andrea Silvers, Communications Manager at Xero, expressed her delight for the company’s recognition. “We’re really pleased to win this award because creative professional represent a significant portion of our client-base. Organizations such as the IMA help spur best practices for marketing professionals. Here at Xero we help creatives focus on making magic, while we manage their back-end business platform,” she said.
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations.
With the theme “Accelerating Innovation,” attendees were given an opportunity to choose from an array of presentations by leading industry experts and network with fellow professionals to learn the trends and best practices in the field of Internet marketing.
Among the roster of thought leaders were, Actor Scott Baio, Entertainer Donny Osmond, Kerry Braden of Reality Television, Oliver Borhner of Barden/Schnee Casting, and Tony Hsieh of Zappos. Moreover, big brands like Adobe, Barnes & Noble, Ernst & Young, Intel, MGM Resorts International, Microsoft, Oracle, Sony Music Entertainment and Zappos topped the list of technology and marketing innovators to grace the event.
The annual IMPACT Awards celebration was the highlight of the conference as the success of leaders and companies across the field were recognized. “We are very pleased that the IMA IMPACT Awards have become the premier recognition in the industry,” said IMA Chairman Sinan Kanatsiz. He added, “The annual awards celebration caps an incredible day of insights and perspectives gained directly from the people who are transforming our industry.”
Other top honors given include Innovator of the Year, Disrupter of the Year, Solution of the Year, and Progressive Company of the Year. Nearly 70 awards were granted to companies and individuals for their outstanding achievement in various categories of internet marketing.
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