5-minute read Today, technology determines who wins (and loses) in the accounting practice. Thanks to cloud computing, accounting firms, regardless of size, can now handle massive amounts of data, allowing them to take on jobs that used to be exclusive to bigger firms that have more resources and manpower. Despite the continuously evolving customer expectations, cloud computing has empowered firms with limited manpower to match the compliance, workflow and efficiency of their bigger competitors. What does this mean? Technology, aside from being a huge enabler for outsourcing, has become an equalizer for many businesses. It has empowered businesses, making them more productive and efficient. Accounting firms have transformed considerably with the integration of cloud computing. It has completely disrupted the industry and changed the way accountants work, providing clients with a whole new perspective on conducting business.