Maintaining an active social media presence is crucial in establishing your identity and promoting your brand as an accounting firm online, as a part of your inbound marketing strategy. Previously, we talked about how you can utilise the microblogging site Twitter for your accounting firm. Now, we’re going to discuss the most professional and streamlined of the big 4, LinkedIn.
Launched in May 2003, LinkedIn is a business-oriented social media site for managing your professional network. During the first quarter of 2015, it had 364 million members. It hit the 5 million mark in Australia in the last quarter of 2013. Moreover, it is also preferred by a wide margin for professional social media activities.
It is already proven that outsourcing is not only a cost improvement strategy but a growth strategy as well. But when it comes to choosing the best provider, the Philippines has consistently delivered exceptional results. PH President himself, Benigno Aquino III, claimed, “I am confident that, in the future, countries around the world will be looking to the Philippine example to see how we managed to achieve such striking success and become a global industry leader in just a short number of years.”
Not all accountants are marketers, but that doesn’t mean you should skip marketing altogether. Your clients rely on you for advice, so you should improve your relationship with them through marketing. According to a study by global information services company Wolters Kluwer, less than a third (29.9%) of firms have dedicated marketing or business development staff, but only 31.2% outsource some promotion responsibilities. However preoccupied you are with juggling financials, you should allot adequate resources for marketing. With these techniques and marketing automation tools for accountants, there is no excuse for your firm to fall short in your marketing activities:
- Significant Financial Savings
The real value of outsourcing accounting is that it reduces costs. By outsourcing your bookkeeping operations, you’re only paying for the accounting help you need when you need it with absolutely zero employee-related cost to deal with. Worry no more on the typical employee expenses like benefits, insurance, payroll taxes, paid leaves, etc. Generally, you only pay for what you need—nothing more, nothing less.
- Expertise on Your Side
By teaming up with a firm, you will have an access to expert advice and confidence in financial reports that meet regulatory and compliance standards. Third-party service providers specialise in the work they do, so they are the perfect resource for getting projects done that keep up with the competition. You can gain the peace of mind in knowing that your accounting tasks are done properly by qualified, experienced and knowledgeable professionals in the field.
Real-Time Accountants Know How to Utilise the Cloud Technology
We are living in an internet-driven world and almost everything is being done online. Real-time accountants are not afraid of digital disruption; they look for ways to leverage the technology. Perhaps the main advantage of cloud technology is the real-time information that can be accessed by two or more parties, allowing for real-time collaboration. Now who doesn’t like accountants who follow up quickly and give updates from time to time?