How Your Accounting Firm Can Benefit from Social Media

Social media has redefined the way we do business. You need to be ahead of the competition and creating social media accounts can help you accomplish that. When done right it can grow your accounting firm, so consider investing resources in this dynamic and highly effective marketing tool.

The question isn’t even if it’s worth the investment. In 2014, AdWeek reported that 88% of companies are using social media for marketing. Forbes reported that as of today, there are 4 million advertisers on Facebook and that majority of these are small businesses.

That’s proof that social media works. Otherwise, these companies won’t be spending money on ads, right?

They won’t but it doesn’t mean you still won’t doubt its power in boosting your accounting firm especially since not all businesses are created equal. But one thing’s for sure: 90% of marketers agree that social media is important to their business.

Customers expect to find you on social media

The first rule of business is to give your clients/customers what they want. You can’t do that if they can’t find you. How else will they be able to enquire or seek assistance if you don’t have an online presence?

A HubSpot report said that customers expect businesses to be on Facebook, Twitter, and Instagram. You need to be relevant to keep up with the major players and you can do that by having an active online presence.


Facebook social media accounts

On pace to hit 2 billion users this year, Facebook is a great place to connect to your market

Build your brand

As a business, your brand is invaluable. It’s what’s going to keep clients loyal. A strong brand will give you a positive image and instill a sense of trust among your target markets. Being on social media will help you achieve this.

Are you consistent with your social media posts?

Do you respond promptly to messages?

Do you post relevant and insightful content?

Do you project a positive image through your social media posts?

These things can have a significant impact on your brand. Additionally, it will help you generate a loyal following.

Generate leads that convert

Generating leads and converting them to sales are among the top priorities of businesses. The whole point of being on these platforms is to increase sales. Going social will increase customer retention because of repeated exposure and eventually put make your company front of mind.


Your lead generation strategies can benefit from social media

Build relationships

Having a good relationship with your target market is important in growing your business. It allows you to reach out to your audience.

Social media also provides you an avenue to provide satisfying customer service. You will be able to address to their concerns in real time. Furthermore, this will give your clients the impression that you genuinely care about them, which adds to your social proof.

Establish your company as an industry leader

As a business, one of your main goals should be a trusted name in the industry. You should be the first name clients think of when they need something. You can do that with the right social media strategy.

Social media can make you the go-to organisation in your niche and boost sales.

Now, more than ever, is the best time to be on social media. Various data has shown that it will be worth the investment. It’s one of the most effective ways to spread the word about your firm.


If you want to learn more about growing your firm and explore the benefits of offshoring, contact our local outsourcing experts/specialists for a free consultation or call us today at 1300 896 522.