Do Firms Need to Shake Up Their Accounting Marketing Efforts?

Most firms are failing to reach their full potential in terms of accounting marketing operations. Peter Graham, managing director of AcctWeb, an online marketing solution provider, noted that a majority of accounting firms do not have a solid infrastructure in place to appropriately market their services to current and prospective clients. Digital marketing is not … Read more

MYOB Strengthens NZ Payroll Solutions with Latest Acquisition

Melbourne-based business management solutions provider MYOB has acquired New Zealand-based payroll solutions provider Information Management Services (IMS) for NZ $ 9.7 million as part of its growth strategy to strengthen its online payroll solutions and target value-add acquisitions to enhance its core business. According to MYOB SME Solutions General Manager James Scollay, this is company’s ... Read more

EY Opens GDN Centre in the Philippines

Big Four accounting firm Ernst & Young (EY) expands its global presence as it opens its latest Global Delivery Network or GDN centre in the Philippines. The GDN plays an important role in EY’s globalization strategy by leveraging diverse talent capabilities and developing new competencies across the globe to strengthen its commitment to deliver quality … Read more

5 Game Changers in Digital Marketing

Digital marketing is always transforming and it’s almost impossible to keep up with the latest. As KISSmetrics co-founder Neil Patel said, it is “an impulsive, erratic, and volatile industry.” But instead of the usual trends, let’s talk about the game changers or the factors that have become significant to how digital marketing is being done … Read more

Xero Hailed Platform of the Year by the Internet Marketing Association

New Zealand Accounting software Xero was acknowledged as the platform of the year by the Internet Marketing Association (IMA) in its recently held IMPACT15 Conference and Awards event last 23-25 September 2015 at CityCenter in Las Vegas. Andrea Silvers, Communications Manager at Xero, expressed her delight for the company’s recognition. “We’re really pleased to win this … Read more

3 Things You Should Know About Managing an Offshore Team

So you have found an outsourcing partner and have built an offshore team. Now what? As marketer and success analyst Richard St. John has put it, “Success is a continuous journey.” So before you rest on your laurels, you should know that aside from having credible outsourcing partners, your company also needs a competitive management … Read more

The 2015 Top 100 Most Influential People in Accounting

US Trade Magazine Accounting Today recently unveiled the special report containing Top 100 Most Influential People, its annual listing of the change-makers and thought leaders shaping the accounting profession. Each year as part of their list, Accounting Today asks the candidates to name who they think are the three most influential people in the field. … Read more

“Our Success Story Is Far From Over” – PH President on IT-BPM Industry

Philippine President Benigno Aquino III had nothing but praises for the Information Technology and Business Process Management (IT-BPM) Industry as he delivered his message before industry thought leaders and global players in the recently concluded 7th Annual International IT-BPM Summit held on 5-6 October at the Marriot Hotel, Manila. President Aquino commended the industry for contributing to … Read more

Here’s How HubSpot Structures Its Marketing Team

Cambridge-based HubSpot is a software company best known for Inbound Marketing. Coined by its very own CEO and co-founder Brian Halligan, Inbound Marketing involves the creation of blogs, podcasts, video, eBooks, e-newsletters, whitepapers, search engine optimisation (SEO), physical products, social media marketing, and other forms of content marketing to promote a company. According to the … Read more

Keeping Your Data Safe in the Cloud

Cloud software is becoming increasingly popular in professional services as more reputable software vendors provide world-class technology in securing large amounts of data. Also, more and more companies are able to send their business process offshore through the cloud in order to save on cost and time. But there are some who are hesitant to … Read more

Quick Time Entry: Time Tracking Made Easy with Practice Manager

Time tracking is done by employers in the accounting industry, and other professional services who bill their clients by the hour. This helps increase productivity, promotes accountability, and identify practices that lead to wasted time. However, it is a tedious task to monitor every team member’s working time, and it’s even ironic how that task … Read more

Outsourcing in the Philippines: “The Best Is yet to Come”- CBRE

“The BPO [Business Process Outsourcing] industry has come a long way from its humble beginnings as a single call center to the mammoth it is today. Only the best is yet to come,” said CB Richard Ellis (CBRE) Philippines founder, chairman and chief executive officer Rick Santos. CBRE is the leading real estate advisory & services … Read more

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