Top 5 Marketing Initiatives for Accounting & Financial Services Firms

Previously, we talked about the Top 5 Business Challenges of Accounting and Financial Services Firms according to a research conducted by Hinge Marketing. These firms identified that their top business challenge for 2015 is attracting and developing new business. Now, we’re going to discuss the professional services marketing initiatives that these firms plan to address … Read more

Clark: A Model of Investment and Business Resilience – APEC 2015

“Clark remains to be a model of investment and business resilience.” This is what Foreign Affairs Undersecretary Laura del Rosario stated in the recently concluded Asia Pacific Economic Cooperation (APEC) 1st Senior Officials Meeting (SOM) which transpired at the Fontana International Convention Centre in Clark, Pampanga last February 6-7, 2015. As she welcomed the senior … Read more

The Challenges for Accounting Businesses in 2015

A recent study by a Virginia-based branding and marketing firm revealed the top 5 business challenges for accounting and financial services firms. As a part of an ongoing research of professional services firms and how they grow, Hinge Research Institute^ conducted a survey to owners and executives of 530 firms of various industries and sizes, … Read more

5 Common Misconceptions about the Cloud

We are living in a fast evolving world and businesses are now moving to the cloud. Cloud-based services have dominated our everyday lives and in the age of internet evolution, the pressure is on for late adopters. Thinking about moving your business to a cloud-based infrastructure but not sure of what cloud technology can do? … Read more