marketing Archives - The Outsourced Accountant

16

Oct, 2015

5 Game Changers in Digital Marketing Digital marketing is always transforming and it’s almost impossible to keep up with the latest. As KISSmetrics co-founder Neil Patel said, it is “an impulsive, erratic, and volatile industry.” But instead of the usual trends, let’s talk about the game changers or the factors that have become significant ...

23

Sep, 2015

How Professional Services Use Social Media A couple of separate studies on how professional services use social media reveal that there is still much room for improvement for CEOs and accounting firms as most respondents are still struggling with the basics. The first study is conducted by SocialCPAs, in collaboration with Inovautus Consulting and the Association ...

10

Sep, 2015

Avoid These Common Marketing Mistakes in Professional Services Committing marketing mistakes in the professional services industry, whether big time or just a minor one, can cost your firm thousands of dollars. We have all had our share of slips, but we also know that these mistakes are part of our learning experience since they give us an idea ...

19

Aug, 2015

How to Demonstrate Your Expertise Online The best way to market your accounting firm is to show your proficiency on the services you offer. With our modern technology, the internet is the new medium for demonstrating your expertise to prospects seeking valuable information and looking for the best solution to their problems. Here are ways to ...

3

Aug, 2015

Transform Your Team Members into Brand Ambassadors When social networking became a hype, some employers got a little worried. Aside from the distress that other employers might lure them away, they are also anxious that their team members might share something that shouldn’t be shared online. But nowadays, social media has become a part of inbound ...

22

Jul, 2015

Top 10 Marketing Automation Tools for Accountants Let’s face it: Not all accountants are marketers, but that doesn’t mean you should skip marketing altogether. Your clients rely on you for advice, so you should improve your relationship with them through marketing. According to a study by global information services company Wolters Kluwer, less than a ...

8

Jul, 2015

Why Content is King for B2B Marketing Gone are the days when marketing was deemed interruptive and overbearing. In today’s internet-driven world, marketing is all about attracting your target audience with the right content. When it comes to gathering leads, setting up a website and acquiring social media followers, having a great content is vital to ...
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